Many of you will have noticed a survey that was sent out from the board listing several different logo designs that are in consideration for use as part of our community re-branding initiative. This said many of you did not know that we are working on re-branding and had questions as to why.
The primary reason for this initiative is staying relevant in a very competitive market. As a board member tasked with using the communities money in an effective manor we seek to apply the principle of MED (Minimal Effective Dose) or most bang for your buck/and our time.
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| This is the old image floating around on the web and with regulators |
As a gated community we are fortunate to have the luxury of presenting the image we would like to the world outside our gates. Many people may drive past and decide to search for us on the web. When you do this you find a lack luster website and several logos from the past. In much the same way you do not wear the same clothes you were wearing in 1986 or community should not wear an antiquated and dated public image.
Most of the actions being undertaken are being done by our very talented board members such as Scott, who is heading up many of our web related projects. The board is always happy to discuss input via email and more effectively at the board meetings on the 3 Wednesday of the month. If you would like to participate in this project please let me know!
Cheers,
Brooks Harvard (harvard.brooks@gmail.com)
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| These are several proposed logo options |
